Primaplay Casino Cookies Policy
This Cookies Policy explains how Primaplay Casino uses cookies and similar technologies when you visit and use our website from Australia. It describes what these technologies are, why we use them, and the choices you have to control their use.
Cookies can help us keep the site secure, remember your preferences, and understand how our pages perform. Some cookies are necessary for the website to work; others are optional and support analytics or marketing. Where required, we will request your consent before placing non-essential cookies.
What Cookies Are
Cookies are small text files stored on your device (for example, your computer, mobile phone, or tablet) when you visit a website. They allow the website to recognise your device and may store information about your browsing session, such as language preferences, login state, or which pages you viewed.
Cookies can be set by the website you are visiting (often called “first-party cookies”) or by other domains whose services are used on the site (often called “third-party cookies”). Cookies may be “session cookies” that expire when you close your browser, or “persistent cookies” that remain stored for a defined period or until you delete them.
In addition to cookies, we may use similar technologies such as pixels, tags, software development kits (SDKs), and local storage. For simplicity, this policy refers to all of these as “cookies” unless otherwise stated.
Types of Cookies
Primaplay Casino uses cookies for different purposes depending on what is needed to operate the website and improve your experience. The main categories are listed below. The cookies used on the site may change over time as features are added, removed, or improved.
How cookie categories work
- Essential cookies support core site functionality and cannot usually be switched off through a site preference centre.
- Performance cookies help us understand how the site is used so we can improve navigation, page speed, and content.
- Functional cookies remember choices you make (such as region or interface settings) to provide a more tailored experience.
- Marketing cookies may be used to show advertising that is more relevant, measure campaign effectiveness, and limit repetition of ads.
Essential Cookies
Essential cookies are required for Primaplay Casino to provide the services you request and to operate the website reliably. These cookies generally do not collect information for advertising purposes. If you block these cookies using your browser settings, some parts of the site may not work properly.
- Security and fraud prevention measures, such as detecting suspicious activity and protecting user sessions.
- Session management, including keeping you logged in as you move between pages.
- Load balancing and performance routing, which help the website remain stable during busy periods.
- Consent management, including recording whether you accepted or refused non-essential cookies (where applicable).
Essential cookies are used to deliver the service and safeguard the integrity of accounts and transactions. They are typically set in response to actions you take, such as logging in or setting your privacy preferences.
Performance Cookies
Performance cookies (sometimes called analytics cookies) help us understand how visitors interact with the Primaplay Casino website. They can show which pages are visited most frequently, how users move around the site, and whether visitors encounter errors. This information helps us improve usability and maintain a smooth gaming experience.
Where performance cookies are not strictly necessary, we use them in line with your cookie choices. Performance data is commonly aggregated and used to identify trends rather than to directly identify individual players.
- Measuring page load times and general site responsiveness.
- Identifying which content is most useful to visitors and where improvements are needed.
- Monitoring error messages and technical issues to support troubleshooting.
- Testing changes to layout or functionality to assess whether updates improve navigation.
Functional Cookies
Functional cookies enable enhanced features and personalisation. They may remember your preferences and settings so that the site works in a way that matches your choices. For example, these cookies can store selections that reduce the need to re-enter the same information repeatedly.
- Remembering interface preferences such as language, layout, or display settings (where available).
- Saving certain user choices to provide a more consistent experience between visits.
- Supporting features that depend on remembering settings, such as region-related content display.
If you disable functional cookies, some personalisation may be lost. The website can still be used, but certain convenience features may not operate as intended.
Marketing Cookies
Marketing cookies may be used to deliver ads that are more relevant to your interests, to limit how often you see the same advertisement, and to measure the effectiveness of advertising campaigns. These cookies may track your device across websites and apps over time, depending on how the relevant technology works and the choices you make.
Primaplay Casino aims to use marketing cookies responsibly, and where required we rely on your consent for non-essential marketing technologies. If you choose to decline marketing cookies, you may still see advertising, but it may be less relevant or may not be measured in the same way.
- Measuring conversions, such as whether a marketing campaign led to a site visit.
- Building audiences for advertising based on general interests or site interactions.
- Reducing repetitive ads by limiting frequency.
- Reporting on campaign performance using aggregated metrics.
Managing Cookies
You can manage cookies in several ways. Your options depend on the browser and device you use. Please note that restricting cookies may affect website functionality, including the ability to stay signed in or access certain features.
Using browser settings
Most browsers allow you to view, delete, or block cookies. You can usually also set rules to block cookies from specific websites or to block third-party cookies. The steps vary by browser, but you can typically find cookie controls in the “Settings,” “Privacy,” or “Security” sections.
- Delete cookies to remove stored data from your device.
- Block all cookies, or block only third-party cookies.
- Allow cookies only for specific websites you trust.
- Use private or incognito mode to limit persistence of certain data after you close the browser.
Helpful browser resources
For additional guidance, you can consult the support documentation of your browser provider:
- Google Chrome: Manage cookies
- Safari (Apple): Manage cookies
- Mozilla Firefox: Clear cookies and site data
- Microsoft Edge: Delete cookies
Opt-out tools and device controls
Depending on the services used, you may be able to control certain advertising cookies using industry opt-out tools or your device’s advertising settings. These controls can differ between mobile operating systems and may not stop all data collection, but they can affect how targeted advertising is delivered.
Third-Party Cookies
Primaplay Casino may use third-party services to support website functionality, analytics, payment-related tooling, advertising, fraud prevention, and content delivery. When third parties place cookies or similar technologies through our website, they may collect information about your device and browsing activity in accordance with their own privacy and cookie policies.
Third-party cookies can include analytics providers and advertising technology partners. In many cases, these third parties act as independent controllers or separate entities for the information they collect. We recommend reviewing their notices to understand how they use data and what choices they provide.
- Some third-party cookies help us measure traffic and improve user experience.
- Some may support marketing and promotion measurement, subject to your choices.
- Some may help protect the site by identifying automated traffic or suspicious behaviour.
Where a cookie is not essential, we aim to provide appropriate choice controls. If you disable third-party cookies in your browser, some third-party features embedded in the site may not work as expected.
Policy Updates
We may update this Cookies Policy from time to time to reflect changes to the technologies we use, how the website operates, or to address evolving privacy and compliance practices. Updates will be published on this page, and the revised version will apply from the date it is made available.
If changes are significant, we may provide additional notice through the website, such as a banner or updated cookie preference prompt. We encourage you to review this policy periodically so you remain informed about how Primaplay Casino uses cookies and what options you have to manage them.
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